Green Mountain Coffee Roasters, Inc. (GMCR) specializes in the coffee industry with award-winning coffees, innovative brewing technology and socially and environmentally responsible business practices. It manages its operations through two wholly owned business segments: Green Mountain Coffee and Keurig. Its Green Mountain Coffee division sells coffee selections, including Fair Trade Certified™ organic coffees through its wholesale, direct mail and e-commerce operations. Keurig markets its patented brewers and K-Cup® portion packs through office distributors, retail and direct channels.






